What did it for me is the build quality. The plastic is thick enough to where the backplate does not crack when you mount it with screws, and the cover/cap stays on. The cap does not rattle loose since it’s not thin/brittle/“cheap”.It’s real easy to hide if that’s what you’re going for, but it is also well designed enough to where it’s clean enough aesthetically to show off too.I contacted the company via their support for a separate matter. It was in no way related to QC issues or defects or warranty or anything of that nature, just to be clear. They responded swiftly and my question was answered in their 1st reply. They treated me like a valued customer, which is rare these days, especially 3rd party sellers on Amazon.